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Lecture 3/5/2021 06:30 PM
Toni Segarra in dialogue with Antonio San José
The publicist Toni Segarra (Barcelona, 1962) began working in advertising at age 25 with his brother. He has worked at different agencies including Vinizius, Vizeversa, Casadevall Pedreño & SPR (where he was the S) and Delvico Bates, and for brands such as BMW, Evax, Ikea and Vueling. In 2017 he left SCPF (where he was the S), an agency that he had helped to create in 1996, to embark on a new professional project with Luis Cuesta.
In 2009 he published his book Desde el otro lado del escaparate, a selection of his reflections about his profession.
In 2016 Forbes magazine included him in its list of the 25 most influential people in Spain. He is an Honorary Academic Member of the Academia de la Publicidad and the only Spaniard on the list of the "100 top creative minds" of Shots magazine.
The conversation will be accompanied by the projection of videos and images relating to our guest’s career.