Toni Segarra Conversations at the Fundación

Toni Segarra

Toni Segarra in dialogue with Antonio San José

This event can only be viewed on Canal March and YouTube

The publicist Toni Segarra (Barcelona, 1962) began working in advertising at age 25 with his brother. He has worked at different agencies including Vinizius, Vizeversa, Casadevall Pedreño & SPR (where he was the S) and Delvico Bates, and for brands such as BMW, Evax, Ikea and Vueling. In 2017 he left SCPF (where he was the S), an agency that he had helped to create in 1996, to embark on a new professional project with Luis Cuesta.

In 2009 he published his book Desde el otro lado del escaparate, a selection of his reflections about his profession.

In 2016 Forbes magazine included him in its list of the 25 most influential people in Spain. He is an Honorary Academic Member of the Academia de la Publicidad and the only Spaniard on the list of the "100 top creative minds" of Shots magazine.

The conversation will be accompanied by the projection of videos and images relating to our guest’s career.

  1. Antonio San JoséAntonio San José

    Periodista. A lo largo de su reconocida trayectoria profesional dirigió durante doce años el programa de entrevistas Cara a Cara en Canal+ y CNN+, donde además fue director de informativos. Fue también director adjunto de informativos de Antena 3 TV, director de informativos de RNE y redactor jefe de los telediarios de TVE. Entre 2012 y 2015 ha sido director de Comunicación de AENA. Es autor de los libros La felicidad de las pequeñas cosas (2011) y Hoy no me cambio por nadie (2014).