It (1927) by Clarence Badger (70’)
Presentation: Manuel Rodríguez Rivero
A film by Clarence Badger, starring Clara Bow and Antonio Moreno. A typical romantic and frivolous comedy from the sparkling "Roaring Twenties" (a synonym of "sensual charm" at the time), in which an attractive underwear sales assistant in a warehouse falls in love with the rich owner of the shop in which she works and is involved in a love affair of intrigue, capped off with a happy ending on a cruise with the jet set on a yacht. The film, in which the redheaded actress Clara Bow represented the epitome of a dynamic, attractive and uninhibited flapper during the so-called "Roaring Twenties" or the Jazz Age, was a huge commercial success.
On Saturday, the video of the presentation recorded the day before will be shown.
- Manuel Rodríguez Rivero
Editor, escritor y comentarista cultural. Ha ejercido responsabilidades editoriales en los sellos Cuadernos para el Diálogo, Alfaguara, Espasa Calpe y Punto de Lectura, entre otros. Asesor en diversas instituciones (Ministerio de Cultura, Residencia de Estudiantes). Profesor de edición literaria en diversos talleres y másteres. Ha sido coordinador de la sección de estudios culturales en Revista de Libros.
Ha recibido los premios Bibliodiversidad del Gremio de Editores de Madrid y el Atlàntida al mejor articulista del Gremi d´Editors de Catalunya. En 2018 la Unión de Editoriales Universitarias Españolas (UNE) le concedió el Premio Nacional a la Promoción de la Edición Universitaria.
Desde hace más de diez años colabora semanalmente en el suplemento cultural "Babelia" del diario El País con su columna "Sillón de Orejas".
In 1927, once silent films where almost finished, It by Clarence Badger was premiered. Badger was a prolific North American director who today is almost forgotten. The strange title -that in Spanish would be translated into "eso", or maybe the more Freudian "ello"- refers to the disembodied and subtile mixture of mental brightness and magnetic force that makes the people who posses it irresistible to others. In Badger's movie, a fun romantic comedy with melodramatic twists and a glorious ending, the person who has "it" is Betty (Clara Bow), a humble girl looking like the girl next door, who manages to overcome the social barrier and makes Cyrus (Antonio Moreno), the heir of a department store where she works as a clerk, fall in love with her.
The movie, whose copies were considered lost until finding one of them in Czechoslovakia at the beginning of the 1960's, is also a magnificent document of the postwar women in the 1920's, those cheeky flappers, uninhibited and bursting with energy that can be found in the narrative of Francis Scott Fitzgerald, and definitively bury the innocent, sweet and suffering heroine incarnated the decade before by Mary Pickford or Lillian Gish.